Shefit
Fire + Water
Color Collection Campaign

Creative Direction
Photography Art Direction
Graphic Design
Naming

This campaign was created to support the Ultimate Sports Bra Winter color collection release. The full campaign included Social Media posts, website assets, a mini-site and an email campaign.

The campaign name Fire + Water and smoke visual was a reference to the elemental bra color names Fuchsia Fire and Mermaid. The idea was to create a dreamy and sometimes intense environment that was simple, pure, and allowed the bra color to be the focal point.

 
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Fine print:
Photography: Leigh Ann Cobb