Fire + Water
Color Collection Campaign
Photography Art Direction
This campaign was created to support the Ultimate Sports Bra Winter color collection release. The full campaign included Social Media posts, website assets, a mini-site and an email campaign.
The campaign name Fire + Water and smoke visual was a reference to the elemental bra color names Fuchsia Fire and Mermaid. The idea was to create a dreamy and sometimes intense environment that was simple, pure, and allowed the bra color to be the focal point.
Photography: Leigh Ann Cobb